Launching a Web site or digital application can be expensive, and for a long time, the trend has been to leave it alone for two to three years until it’s time to do a major re-design, which is also expensive.
Metricology has a better idea: make small, incremental improvements, based on reliable data about what your audience wants. We help you gather and interpret this critical information, then test ideas and make confident recommendations for changes.
Think of us as having a combination Coach / Psychologist / Private Investigator whose goal is to get your users where they want to be. When you have your users’ goals in mind, your business goals will be accomplished.
Below are more details on individual services.
Traffic Analysis
Anybody can get traffic/usage data for their site or product, and everybody should, but it’s not obvious which numbers are important, how they relate to each other, and most importantly, what they are telling you to do.
It’s not enough to know that x = 4. What does the “4” mean to you? How does it fit in with your plan, and why isn’t it a “3” or a “5”? What can you do, in the next few days, to improve that 4?
Usability Testing
Before you make an important change to your site or application, it’s often smarter and less ultimately expensive to test an idea. This can be done formally or informally, with specific demographics or with strangers, and with varying degrees of prototype fidelity (sketch on a napkin, clickable PDFs, etc.).
Over the years, our test administrators have cultivated methods for putting people at ease, and knowing which follow-up questions to ask. We’ll help you design the blueprints, decide exactly how the questions should be phrased and interpret the answers.
On the more quantifiable side, we offer similar help in performing online tests with large groups of real users. We test navigation ideas, the impact of different photos or calls-to-action, and produce “heat maps” of new designs you may be considering.
AdWords and AdSense
At Metricology, we love language, so we’re happy to consult on crafting pay-per-click ads for your product or service. We’ll dig deep in the demographics and site/device placement to maximize impact and deliver more visitors. Of course, we can go further, and analyze if these new visitors are meeting their expectations, and how you can make that even more likely.
Not all AdSense implementations are equal. Text ads or images? How many per page? What colors should you use, and where should they be placed? Metricology’s long experience and regular studying of the psychology of Web users helps you answer all these questions, and more.
In the end, people are still people, and behavior can be predictable.
