Naturally, I understand why a company might want to keep these details secret, but I’m happy to be working with some companies who don’t mind me publishing some “behind the scenes” stories, and it’s great to see others doing the same, so we can learn from each other.

For example, I’m now better equipped to make an educated guess about the conversion improvement one might see after changing a file download link to a big green download button.

Or here’s a story where consolidating the shopping cart checkout to one screen showed nearly 22% more completed purchases.

Which options would you like to test on your site? E-mail us and let’s find you some improvements, too!

Using the open-source “Bitstream Vera” font set and free icons from FamFamFam, you should have most of your common web page elements covered, including headings, form elements, content management functions, image placeholders, etc.

Download the .zip file if you like what you see: