Coverville is one of our favorite music podcasts, as well as customers. A few months ago, they released a tribute album to the greatest fake rock band of all time, Spinal Tap. Listeners had been expecting its release, and when it was announced on the blog, it received a big initial spike in attention:
I sent the address to the blog post announcing the release to some friends I knew would be interested, and quickly they responded with some variation of “Okay, but where is the music?”
The blog post consisted mostly of the cover art for the album, and hidden beneath that, in parentheses, the words “click me”. “Click me” wasn’t clickable, nor were there any text links or other indicators to download the music. People weren’t figuring out that you had to click on the album art to go to the page dedicated to the album. Without meaning to, I had started a miniature usability test.
This problem can always be avoided if you remember to make an effort to include text links with trigger words in them. Ironically, Brian Ibbott of Coverville had written a great trigger-filled link, but didn’t attach a link in it. Here is a screenshot of the entire blog post. I have outlined in blue where the link should be:
It‘s quiet in here! Why not leave a response?