Situation
The detailed information for mobile phone accessories appeared as a sort of “data dump”. The information was all there, but it wasn’t being structured in a useful manner. We ran several groups of usability tests with potential customers and found specific issues with the navigation:
Solution
In particular, people had trouble navigating the different categories of accessories (“what are Imaging Products?”), determining whether their phone would be compatible, and most critically, finding the “Buy Now” button.
My visual designer companion and I addressed these and more issues in the following mock up:
We invented the “Is Your Phone Compatible” tool, redesigned the category browsing to expose more detail, and included a task-based navigation, as well.
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