A friend tipped me off this morning to ABTests.com, a repository of case studies of a/b tests run on various websites, made public by the people who designed and ran the tests. It’s exciting for me to see this sort of information see the light of day, instead of hidden in a file folder somewhere.
Naturally, I understand why a company might want to keep these details secret, but I’m happy to be working with some companies who don’t mind me publishing some “behind the scenes” stories, and it’s great to see others doing the same, so we can learn from each other.
For example, I’m now better equipped to make an educated guess about the conversion improvement one might see after changing a file download link to a big green download button.
Or here’s a story where consolidating the shopping cart checkout to one screen showed nearly 22% more completed purchases.
Which options would you like to test on your site? E-mail us and let’s find you some improvements, too!
