Coverville is one of our favorite music podcasts, as well as customers. A few months ago, they released a tribute album to the greatest fake rock band of all time, Spinal Tap. Listeners had been expecting its release, and when it was announced on the blog, it received a big initial spike in attention:

I sent the address to the blog post announcing the release to some friends I knew would be interested, and quickly they responded with some variation of “Okay, but where is the music?”