metricology

Consumerism Commentary is a long-running and well-reputed blog largely about personal finance. I’ve been analyzing their traffic and making recommendations, and at the beginning of September 2009, I suggested adding more links from outdated articles to their updated counterparts.

For example, this article about a $100 bonus for opening a Chase checking account was from January 2008, but was still attracting many visits. From June 2009 through August 2009, it was 3.3% of the landing pages, which is pretty high for an outdated article from a year and a half ago. Not surprisingly, the bounce rate was around 50%.